30 Instagram Tips Part 2
This ’30 Instagram Tips’ blog post is to accompany the Instagram Live that Lou Chudley (@spark_social) and I did on 21st April. It was called 30 Insta tips in 30 mins. I shared 15 tips and so did Lou. Here are Lou’s 15 tips and I shared mine in a previous blog post.
1. Audit Your Profile Bio
This is the first thing potential new followers will see. People will form a split second decision about whether or not to follow you based on your bio – ask yourself, are you giving them enough information about you and your business? Use those 150 characters really well. And make sure that your name listed in your bio – it’s key information.
2. Add Your Location To Your Bio
This is very important as it could inform a purchasing decision. People need to know where you are in the world.
3. Always Add A Geo Tag To Your Posts and Stories
People search locations and your post can be discovered this way. It will widen your reach.
4. Research Your Hashtags
Do not underestimate the power of a well researched hashtag. It can substantially widen the reach of your posts and make you more discoverable.
5. Make Your Caption Easy To Read
Leave spaces between your paragraphs – use emojis to draw attention to posts. People will be reading your post at strange times of the day when they may not be at their sharpest. Bear that in mind in the way that you format your posts. Use the Caption Writer for Instagram App to create spaces between paragraphs.
6. Reply to All Comments on Your Posts in a Timely Way
Always stay online after you’ve posted so you can reply to people’s comments promptly. It will make people feel valued. Really try to start thoughtful or fun conversations, rather than just leaving short answers.
7. Engage With Accounts That Have Engaged With Your Latest Post
Go and look at the content of those who are commenting on your posts. You can follow them if you want to. Comment and like their content and share the stuff you really like. What are they posting about? What can you learn from their content? It might give you ideas about what they would like to see from you.
8. Really Look After The Followers You Have
If you do they will naturally bring more people to you. Really listen to them and respond to them. Ask them questions and check in on them. Have conversations with them in dms which is a more private and safe space.
9. Curate Your Explore Page
Spend 2 minutes a day going through your Explore page and if there is content you don’t like you can tap ‘not interested’ option on the post. By then end of the week your Explore page should reflect what you actually want to see.
10. Use The Stickers on Stories to Drive Up Engagement
Use questions/polls/slideys/quizzes to drive up engagement with your followers. You can use them to ask questions of your followers or them of you. But either way it’s a great way to get to know your audience better. It’s a great way of canvassing your followers and making them feel like they are part of a community. Polls are a great way to gauge opinion – it may be to help you make a business decision or what to watch on Netflix, but again it’s great for connection with people.
11. Take Your Followers Behind The Scenes
Show them where you work/how you work – your audience will love to see how you work & live – it will help deepen their connection with you. Even if it’s how you’re living life in lockdown, people will be curious! You’re more interesting than you think.
12. Do a Q&A with Your Followers
Announce the Q&A – use the question sticker to collect the questions and use the countdown sticker to alert people when the Q&A will be. It’s a great way for them to getting to know you more. Either do the Q&A as a live or if you’re feeling shy, write up your answers in a post.
13. Add Captions to Your Stories
People may watch them first thing in the morning or last thing at night – I’d usually say commute or at work (but not so much during Lockdown!). But also there will be people in your community who are hearing impaired and by not adding captions you will be excluding them.
14. Create IGTVs
IGTVs are a great way to create content in longer form, but bear in mind viewer’s attention span – there is a reason why Stories are only 15 seconds long. Plan to keep them under 5 mins – edit them using In Shot App – which also enables you to add captions.
15. Start Collaborating
Is there anyone you could do a live with or run a competition with? Or even run a workshop with? If you team up with other accounts you then have the opportunity to be seen by their audience. Also collaborations can be really magical and give your content a fresh and exciting energy which allow your audience to see you a new light.
Good luck applying these tips. Do DM me at @easyinstamcr to let me know how you’re getting on.
If you enjoyed reading this you might like to try How To Do An MOT Of Your Instagram Account.
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