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Do You Need Some REEL Inspiration?!

Do you want to create an Instagram Reel, but lack ideas that are relevant to your business? I’ve struggled with the same problem myself. Most Reels I’ve seen are of teenagers dancing or doing makeovers. There’s nothing wrong with those Reels, but it’s probably not a good template for those of us running businesses.

So, in this blogpost I’ve cherry picked some accounts doing fun and inspiring Reels that are more business orientated – I hope they will give you some ideas for your own Reels.


Victoria is a videographer by profession and has truly been embracing Reels for the last couple of months. She even ran a challenge where she encouraged her audience to do thirty Reels in thirty days. If you look at each of her thirty Reels during that period, you’ll see that Victoria provided a prompt each day – if you’re struggling for ideas, that could be a good starting point for you?

I think her Reels are great because she tries out a variety of different techniques and is very playful in them all:

@videobyvictoria Reels
@videobyvictoria Reels

These are my faves:

  1. A Q&A with herself about videography! It’s a genius format that all small businesses could try:

2. ‘Preparing For Video Shoots in 2020’ is a fun Reel showing Victoria taking her temperature, wearing a double facemask and rubbing her hands with sanitiser. As she says herself if you can do a Reel where you tap into a shared experience, you’re onto a winner:

3. ‘#myskillsinGIFs’ – another clever one that all small businesses could have a crack at:


It’s fun to see what Kirsty Raper has been doing with her Reels. You can see the learning curve she’s been on in the last couple of months as she tries different styles of Reels. They are clever and well put together and they don’t look too hard to make, so I hope they give you some ideas:

@rebuildgram Reels


@rebuildgram Reels

Here are a couple of my faves by Kirsty:

  1. ‘Want some ideas of how to make Reels that will FLY?’ – this is a lovely Reel, but where the really useful stuff lies here is in the caption – Kirsty has crammed lots of fab tips on Reels in the caption – make sure you read it:

2. ‘Anyone else full of cold?’ – just like Victoria, Kirsty has tapped into a shared experience here by showing how she’s tackling her cold. It’s easy to think our lives are too boring to share in a Reel, but if you share a Reel about something trivial that other people are going through too, it might make them laugh or you might be able to share some valuable tips:


Pyschologist Dr Julie Smith has 2 million followers on Tik Tok, so she’s spent a bit of time mastering the art of these micro videos. Her Reels are just simple and beautiful, offering very helpful, accessible advice about mental health.

The formats she uses are PERFECT for small businesses to get ideas from as they are all educational and tips orientated. She’s very very good at it! Make sure to have a good scroll:

@drjuliesmith Reels


@drjuliesmith Reels


Max is a low waste chef and he showcases fantastic recipes in his Reels, from gluten-free naan, to apple pie doughnuts and chocolate butter cups, check his Reels out because you’re in for a treat!

@maxlamanna Reels


@maxlamanna Reels


If you want a giggle, get watching these! Comedian Simon Brodkin is milking a lot of comedy value out of the pandemic in these Reels.

Get involved:

@simonbrodkin Reels


@simonbrodkin Reels


Lauri is an illustrator using gorgeous, sumptous bright colours. She’s only done four Reels of herself at work, but they are mesmerising. It might give you some ideas if you’re a maker or artist yourself:

@lauritapia Reels


@lauritapia Reels


Really beautifully made videos demonstrating different ways to adopt a plastic free lifestyle.

@my_plastic_free_home Reels


@my_plastic_free_home Reels


Pele Newell is a content creator by profession, so his Reels are super slick. Perhaps a bit more pro than a lot of us might be able to manage, but they are very inspiring. He’s the absolute king of outfit changes:

@pelenewell Reels


@pelenewell Reels


I’m going to big myself up here and include my Reels as an example to learn from! I’m not saying mine are the best in the world but I’ve been trying a few things out: outfit changes, room make overs, day trips and Instagram tips, I’ve given it all ago. You might find it interesting to see the different techniques I’ve tried and what videos have flown, and which ones have bombed! Have a look:

The Reel that seem to have captured people’s the most was a before and after DIY interior one. I think people like the magic of the finger click of a before and after. It might be worth giving that a go yourself. You don’t need to go to the extreme of renovating your house for the sake of creating a Reel, but you could try a transition Reel by doing a a change of clothes, a make up before and after or just restyle some items on a shelf.

The other one that did really well was a simple video of a day trip to Manchester. I took lots of little videos on my phone throughout the day: on the train to Manchester, walking along the street, putting lippie on, meeting a friend, getting lunch, and then edited it all together on InShot app and uploaded it to Reels. It’s a very simple format you could try yourself.

@easyinstamcr Reels


@easyinstamcr Reels

I hope you find these examples a useful starting point on your Reels journey! If you’ve got any great Reels you’ve seen that you’d like to share with me, please dm me on my Instagram account as I’d love to know about them.



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