My 10 Favourite Eco Fashion Instagram Accounts
In my enthusiastic bid to embrace all things environmental at the moment, I decided to write about my favourite eco fashion brands on Instagram. I hope you find them as inspiring as I have.
Three Spanish friends started this vegan shoe company in 2015. The shoes are super trendy and gorgeous, their Instagram account is so dreamy and summery and to top it all off they use recycled bottles to make their shoes! And with every shoe purchase Flamingos Life donate to reforestation and the collection of ocean rubbish.
Are an ethical dungaree brand. Their ongoing aim is to make good quality, well designed, ethically made pieces that look a great and feel comfortable to wear. Their Instagram account is super cool too. It has attitude and it’s colourful, original and funky.
Hiut Denim are based in Cardigan, a small town in West Wales where they ‘make the best jeans we can, not the most jeans we can’. You may have heard of them because there was a lot of hype around the brand when Meghan Markle was spotted in a pair of their jeans last year.
Apart from being locally made, they do everything they can to reduce their carbon footprint, including encouraging customers not to wash their jeans so that they last longer and offering free repairs for life.
Their Instagram account beautifully reflects all their values: it’s simple, well designed, full of wisdom and truth. And GORGEOUS.
Depop is a more user friendly, trendy version of ebay and it’s just for clothes. It came about in 2008 when the recession hit, and Depop catered for the many young people who didn’t have the money for new clothes and those who were concerned about the environmental impact of throwing away clothes after only a few wears. Depop has grown from strength to strength ever since and now boasts over nine million shoppers globally. Their Instagram is vibrant, irreverent and very cool.
The Norah Store is a carefully curated sustainably sourced womenswear shop in Stockport Old Town. It’s a brand new shop, having opened at the end of August 2019. It’s mainly vintage stuff with a few eco clothing brands. And it’s just very stylish! And so is the account. I even bought a rather wicked 60s dress there myself.
Camilla from Wardrobe Wellbeing is an eco stylist. Yes that’s a thing. Camilla wants to support you to bring your personal style to life. She wants to help you find pleasure in the garments you already own and learn to dress better with them. Genius. She also a dab hand at vintage shopping too.
Her account celebrates her vintage finds and encourages you to take care of yourself and the environment. She has great taste and a lovely gentle positivity that makes it a joy to be on her Insta.
I know I’ve mentioned this LA based ethically sourced company before BUT THESE ANIMAL PRINT BOILER SUITS need to be shared with the world, frequently!!!! I’m eyeing up the mauve snake boiler suit.
Nooworks is a women owned, woman run business. They make limited edition textiles with artists they love (including the fabulous Lisa Congdon) All their garments are produced in California. They try to source all their materials in the USA.
Rockholly make eco conscious outerwear for women. So we’re talking super stylish raincoats. The colour palette and photos in this accounts are divine. I can just feel myself calming down as I look at the soothing dreamy, grassy countryside views and seascapes. They ‘take inspiration from our natural environment channeling the beautiful rural and urban landscapes around us into the fabric of our clothing’ And their account absolutely embodies this.
Vestiaire Collective are a French ‘online ‘luxury resale store’ and their Instagram is making me WANT to shop vintage. That is a good thing. I loved doing it as a teenager – I loved the opportunity to be completely original, but I think the desire for ‘new’ stuff took over in my adult life. Thankfully accounts like Vestiaire are reigniting my vintage passion.
Know The Origin is a clothing brand by two young women in the UK. I like like the simplicity of their message: they want people to know the origin of their clothes. They are keen to educate people about the process of making clothes – from seeding cotton to knitting, spinning, dying and sewing. They try and be transparent as possible about their supply chain.
And their Instagram account really reflects that simplicity and honesty too, there is something very refreshing and clear about their account. Great colour palette too.
I’m sure there’s a lot more fantastic eco fashion brands on Instagram that I don’t know about – please dm on Instagram and let me know your favourites.
If you enjoyed reading this, you might like to try My Ten Favourite Environmental Instagram Accounts
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