Why Your Insta Content Doesn’t Move Or Shake Your Followers
I’m sure you all know that creating Insta content that moves your audience is the ideal goal on Instagram. That’s when the dms and the comments start flooding in, you have great conversations and build meaningful bonds. This warms your community up and leads them to be open to buying from you when have something to sell.
However, it’s one thing to tell my clients and my community to create Insta content that resonates deeply with their audience, but HOW DO YOU ACTUALLY DO THAT?!
I analysed my own Insta content to create a list of styles of posts that took off for me. These are posts that work for my personality and vibe, so it might not all be quite right for you. But I bet it will give you some juicy ideas!
1) Insta content where I speak a truth from the heart
I wrote a long and truthful post about flourishing in my 40s. Within the caption I shared some hardships I’d overcome that really resonated with my audience. On another occasion I did an IGTV about having hypnosis to help me overcome crippling self critical thoughts. It was an emotional topic that people really wanted to talk about.
2) Content where I ask for help
This is often about very random and mundane stuff. Asking my followers what I should do about a fruit fly invasion was one of my most popular Stories ever. And asking for TV and film recommendations is always a winner (and very useful!). Or I might ask my community to choose what content they want me to create. Eg I recently asked in a poll on Stories: ‘Would you like me to do an IGTV on Reels or on Instagram Growth Tips?’. It received a lot of engagement and helped me to give my audience what they wanted. Also putting it in a poll made it easy and quick for my audience to respond.
3) When I express a mood that everyone is feeling
In April, I admitted that I was finding that there were advantages to having less choice due to Lockdown restrictions. It was forcing me to slow down and focus on just a few things. This was actually a novel and enjoyable experience as normally I’m doing way too much and it’s a little exhausting. It seemed to strike a chord and the comments came flying in.
4) Comedy or mistake posts
When I bashed up my car by driving it into a car park barrier I shared a picture. I think it was such a human thing to admit to that people got in touch. And there was the time I fell in a puddle on a walk and got a muddy backside! The photo below provoked amusement and a lot of dms.
5) Insta content that offers really really useful Instagram tips
Earlier this year I created a special bingo card on Canva for my Instagram community (see below). It had 9 actions for my followers to take to improve their engagement on Instagram. The bingo card was helpful and I knew the fun and pretty format would lead to shares and saves. And it did. Also, my Instagram Lives and IGTVs offering solutions to Instagram ‘pain points’ my audience are struggling with go down a storm.
6) Interior posts
This year we’ve done a lot of work on our house, and my community has been very interested! I’ve posted before and afters, behind the scenes, asked my audience for advice about problem projects and run polls to get them to choose my paint colour. Interiors have consistently been popular content for me.
7) Outfit posts
I’m into vintage, retro and colourful clothes and I like putting together some pretty colourful creations from my wardrobe. These whacky concoctions receive a lot of love from my audience.
8) Celebration posts
I posted recently about going wild swimming. I think its popularity had a lot to do with the happy energy emanating from it. Things like celebrating a sold out workshop or a fun day trip to London also create a lot of interest. Happy posts do well, but they are especially potent right now because of the times we are living through.
9. Sharing beautiful, inspiring places and things
In summer we went on holiday to West Wales (St Dogmaels). Photos I shared of coastal walks, our quirky Airbnb barn and of the pastel coloured houses went down a treat. Unusual and pretty purchases I make are popular too, some very bright 60s flowery cups I shared on Stories got a lot of love. And as with the celebration posts, right now people are lapping up positivity.
10) Insta content about ‘hot topics’
Any content I’ve done about Reels (which is of great interest to my audience right how) have gone down a storm. It’s definitely worth talking about hot topics in your field to encourage engagement.
What Lessons Can You Learn From My List?
- Analyse your own content by looking at your insights to see what your audience responds to and create more of that type of content.
- Experiement with new and different types of content to find out what gets your audience interested.
- Posts that do well educate, entertain, inspire and involve your followers.
- If there’s good, authentic, spontaneous energy emanating from a post, your community feels it and responds.
Special Sauce
Do you feel like you’d benefit from getting some help with creating super engaging Insta content? Do you feel like you lack the ideas and motivation to create the type of content that will really resonate with your community? My 3-6 month Special Sauce coaching package could be perfect for you. I’d be your cheerleader and provide expert support throughout that period. We’d bounce ideas to create the perfect content for you and I’d egg you on every step of the way. Find out more here.
By the way, if you found this blogpost helpful, I wrote a popular post recently you might like to try: Consistency Is More Important Than Quality On Insta. Here’s Why.
